ESIC University is the leading educational institution in the field of marketing in Spain. Since it was founded in 1965, it has established itself as an undisputed benchmark in the training of highly qualified, innovative and entrepreneurial professionals committed to excellence and professional ethics.
 
ESIC University's mission is to train the leaders of tomorrow, providing them with the knowledge, skills and values necessary to face and overcome the challenges of the global business world through its three divisions - ESIC University, ESIC Business & Marketing School and ESIC School of Vocational Training - dedicated to the comprehensive education of people who will make a difference in their respective areas.
 
Throughout its history, ESIC University has trained more than 70,000 professionals who are leading change and transformation in the field of marketing around the world. Its focus on the integration of marketing and digitalisation in business management has positioned ESIC University as an undisputed benchmark, driving its students to achieve professional success with solid knowledge and values, and fostering an environment in which ideas are transformed into successful business realities. Its commitment to educational quality and the comprehensive preparation of its students makes it the perfect ally for those who seek to lead the future of marketing and are capable of anticipating trends and adapting to the constant changes in the global market.
 
With 11 campuses located in Madrid, Barcelona, Valencia, Zaragoza, Pamplona, Malaga, Seville, Bilbao, Granada, Curitiba (Brazil) and Medellin (Colombia), and a presence in more than 40 countries thanks to strategic alliances with major educational institutions, ESIC University offers a unique global perspective. This international network allows all students to access opportunities and knowledge that transcend borders, preparing them to excel in an increasingly competitive market.
 
In short, the story of ESIC University is one of leadership, innovation and significant contribution to the development of marketing as an essential discipline in 21st century society. With over half a century of experience, ESIC University continues to be at the forefront of education in marketing, preparing tomorrow's leaders for a global, competitive and digital world.
 

Save the Dates:

• The notifications for the competitive papers have been sent out on March 11, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• The notifications for the special sessions have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• The notifications for the EMAC Doctoral Colloquium have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• Registration deadline for authors of accepted papers: 10 April 2025

• Early Bird Registration deadline for other participants: 22 April 2025