The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.

EMAC Events

• Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development.
   
• Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point.

For more information click here: http://www.emac-online.org

EMAC Fall Conference

The history of the EMAC Regional Conference begins in 2007 at the University of Maribor (Slovenia) where researchers from this region, dealing with market development issues, decided to launch a conference entitled Marketing Theory Challenges in Transition Societies (MTC). The MTC conferences were hosted in two consecutive years by the University of Zagreb, Croatia (2008) and again by the University of Maribor, Slovenia (2009).

In 2010 the MTC conference was embraced by the European Academy of Marketing and since then has continued with support of EMAC under a new title - EMAC Regional Conference. Marketing Theory Challenges in Emerging Markets.

The first EMAC Regional Conference was hosted by Corvinus University of Budapest, Hungary (2010). 

Save the Dates:

• The notifications for the competitive papers have been sent out on March 11, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• The notifications for the special sessions have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• The notifications for the EMAC Doctoral Colloquium have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

• Registration deadline for authors of accepted papers: 10 April 2025

• Early Bird Registration deadline for other participants: 22 April 2025