Human and Smart Marketing:

Understanding and Enhancing Our Future

 

Welcome to the 54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid) themed "Human and Smart Marketing: Understanding and Enhancing Our Future."

At ESIC University, we are excited to host you for an inspiring event, where we will explore the future of marketing through engaging discussions and innovative ideas.

We look forward to receiving your research papers and sharing this enriching experience together!

We are especially delighted to organize this conference in 2025, a year marking the 50th anniversary of the European Marketing Academy as well as the 60th anniversary of ESIC.

 

                        

 

 

Save the Dates:

  • The notifications for the competitive papers have been sent out on March 11, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

  • The notifications for the special sessions have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

  • The notifications for the EMAC Doctoral Colloquium have been sent out on March 12, 2025. Please check your SPAMS. If you have not received it, please contact the EMAC Secretariat (emac@eiasm.be) 

  • Registration deadline for authors of accepted papers: 10 April 2025

  • Early Bird Registration deadline for other participants: 22 April 2025