Human and Smart Marketing:

Understanding and Enhancing Our Future

 

Welcome to the 54th Annual Conference of the European Marketing Academy in Pozuelo de Alarcón, (Madrid) themed "Human and Smart Marketing: Understanding and Enhancing Our Future."

At ESIC University, we are excited to host you for an inspiring event, where we will explore the future of marketing through engaging discussions and innovative ideas.

We look forward to receiving your research papers and sharing this enriching experience together!

 

Save the Dates:

  • Full Paper & Special Session Submission Deadline: 3 December 2024 (16:00 CET). No extension of deadline.

  • Communication of accepted papers: March 2025

  • Registration deadline for authors of accepted papers: 8 April 2025

  • Registration deadline for other participants: 22 April 2025